The Ram National Circuit Finals Rodeo is making a return to Kissimmee after its inaugural 2015 final. Reach is contracted to produce the marketing and artwork for the event. During an agency wide brainstorm, we developed different marketing strategies for each buyer persona. I’ve had the privilege of being lead designer for all marketing materials. Born and raised in Kissimmee, the rodeo was something I grew up attending. Instead of having a day off of school for Presidents’ Day, Osceola County students get to take off rodeo day. Large events like these help bring people and dollars to our community and gives us the opportunity to educate about Osceola County’s history. It’s such a fun thing to be a part of.